Super Brand Mall is a major Shanghainese shopping center. Set in the prime location of Lujiazui Finance and Trade Zone, Super Brand Mall has views of Shanghai's famous Bund. As a large scale, international urban family-oriented entertainment and shopping center developed by Shanghai Kinghill Limited, a subsidiary of the Chai Tai Group of Thailand, Super Brand Mall has 13 floors, with a total gross floor area of app. 250,000 m2 (2,700,000 sq ft). The mall has received ISO9001 certification since 2004.
As one of the most prestigious shopping malls in East China, Super Brand Mall is well-patronized by modern family consumers and is recognized for its outstanding performance by the government and authorities. It has won the Top 10 Landmark Properties in Shanghai 2013 and 2014, Annual Owner Award by Mall China in 2011, Famous Chinese Business Brand Award and Best Shopping Center Advancement Award in 2006.